Business Advisory Case Study

Denise North Consulting

How a governance and strategy consultant with over 30 years of board-level experience went from zero leads in a decade to her first enquiry through the website.

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Weeks from strategy to launch
Website enquiry in over 10 years
Years of experience, now reflected
BEFORE

The Challenge

Denise North brings three decades of experience across executive, governance, and board-level roles – spanning ASX-listed corporations, government, and the not-for-profit sector. But her website, unchanged since 2015, reflected none of that depth, and hadn’t generated a single enquiry in its lifetime.

The site’s messaging was unclear, with no defined ideal client and no obvious calls to action. Copy was dense and unformatted, reading more like a resumé than a website – making it hard for visitors to understand what Denise offered or who she worked best with.

With zero organic traffic and no rankings for any relevant search terms, the site was invisible to the people searching for exactly the expertise Denise provides – despite her being highly accomplished in her field.

Our Approach

We started with several strategy sessions to understand Denise’s ideal client profile, areas of focus, and the market conditions shaping demand for governance and strategic advisory services. This shaped a messaging direction that clearly articulated who she works with and the outcomes she delivers.

Imagery was selected to reflect the breadth and seniority of Denise’s experience, replacing generic visuals with a look that matched her standing in the governance and consulting space. Navigation was restructured and calls to action were built into every page.

The project was delivered in 8 weeks, giving Denise a website that finally matched the calibre of her experience – and gave prospects both a reason and a way to get in touch.

AFTER

What We Delivered

Strategic Web Design

A complete rebuild with restructured navigation and clear calls to action, replacing dense, unformatted copy with a site built around how prospects evaluate consultants.

Messaging & Positioning

Refined through multiple strategy sessions to define Denise’s ideal client profile and clearly communicate her areas of focus and the outcomes she delivers.

Visual Identity Alignment

Imagery selected to reflect the breadth and seniority of Denise’s experience across executive, governance, and board-level roles.

Search Optimisation

On-page SEO foundations built from zero, targeting the specific governance and advisory terms Denise’s prospects search for.

The Results

Weeks from strategy to launch

A complete repositioning and rebuild delivered in two months.

Website enquiry in 10 years

The first lead generated since the site was built in 2015.

Years of experience, now reflected

Three decades of executive and governance experience, finally communicated clearly.

  • “Dean took the time to genuinely understand my experience and how to position it. The new site finally reflects the work I do – and within weeks of launch, I received my first enquiry through the website in over a decade. I couldn’t be happier with the result.”
    Denise North
    Director, Denise North Consulting

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