How We Work

A proven process that eliminates technical risk and marketing guesswork. Here’s exactly what happens when you work with us.

Book a Strategy Session

The Process

From first conversation to ongoing optimisation. No surprises, no scope creep, no disappearing after launch.

Week 0

Strategy Session

A 30-minute call to discuss your current positioning, competitive landscape, and ideal client profile. We determine whether the Growth System is the right fit for your practice – and if it is, we map out the roadmap together.

Weeks 1-2

Planning & Content Strategy

Site architecture, keyword research, content strategy, and wireframe development. You see exactly what we’re building before design begins – no assumptions, no surprises.

Weeks 3-6

Design & Build

Visual design mockups, client approval, WordPress development, content integration, and SEO implementation. Delivered in phases with regular check-ins so you’re never in the dark about progress.

Weeks 7-8

Launch

Final QA testing, client review, performance optimisation, and go-live. DNS transition handled by us. Post-launch monitoring to catch any issues immediately.

Months 3+

Grow & Optimise

New pages targeting keyword opportunities, ongoing SEO content, performance tracking, and conversion testing. Your site continues to improve as your market evolves. This is where the system starts compounding.

Transparent Pricing

Two phases work together. Foundation builds the asset, growth compounds the returns. No hidden fees, no surprise invoices.

Phase 1

Foundation

From $6,500

one-time investment, 6–8 weeks

Strategic positioning workshop, custom website design and build, technical SEO foundations, conversion path engineering, compliance-aware structure, and launch support. Final investment depends on scope and complexity.

RECOMMENDED
Phase 2

Growth

From $850

per month, ongoing

Technical performance monitoring, strategic page builds (1-2/month), SEO content deployment, security and compliance updates, and conversion rate optimisation. Monthly investment based on scope and complexity.

Not ready for ongoing optimisation? Many clients start with the Foundation phase, see the results, and then choose to continue with Growth. We don’t force ongoing commitments – but the system works best when both phases work together.

What’s Included in Each Phase

A detailed breakdown of what you get at each stage.

Foundation includes

  • Positioning and differentiation workshop
  • Competitive landscape audit
  • Site architecture and wireframes
  • Keyword research and content strategy
  • Custom WordPress design and build
  • Technical SEO implementation
  • On-page optimisation
  • Conversion path engineering
  • Compliance-aware structure
  • Launch support and QA testing

Growth includes

  • Technical performance monitoring
  • Core Web Vitals tracking
  • Strategic page builds (1-2/month)
  • SEO content deployment
  • On-page refinement and updates
  • Security and plugin updates
  • Compliance content updates
  • Conversion rate testing
  • Monthly performance reporting
  • Quarterly strategy reviews

Common Questions About Working With Us

Investment starts from $6,500 for design + foundations, with ongoing optimisation from $850/month. Final pricing depends on scope and complexity, which we determine together during the strategy session. No pressure, no surprises.

Your new website launches in 6-8 weeks. Search visibility builds progressively; you’ll typically see initial ranking improvements within 3 months, with compounding results over 6-12 months as topical authority develops. This isn’t a quick fix; it’s a long-term growth system.

You’re not locked in. Many clients start with the website build, see the results, and then choose to continue with SEO and maintenance. The system works best as an integrated approach, but we don’t force ongoing commitments.

Most agencies treat websites as one-off projects. We treat them as growth systems. That means strategic positioning work upfront, SEO baked into foundations (not bolted on later), and ongoing optimisation as your business evolves. You’re building a digital business development asset, not just buying a website.

Access to your current website (if applicable), brand guidelines or logo files, and availability for 2-3 feedback rounds during design. We handle everything else – content, SEO, technical implementation, and launch.

Post-launch revisions are covered in the first 30 days. After that, content and structural updates fall under the Growth phase, or can be handled as one-off requests if you haven’t moved to ongoing optimisation.

Ready to get started?

Book a 30-minute strategy session. We’ll discuss your positioning, competitive landscape, and whether the Growth System fits your practice.

Book a Strategy Session