What is on-page optimisation?

On-page SEO is where your keyword strategy meets your actual content. Every page on your website has elements that tell search engines what the page is about and how relevant it is to specific search queries.

Title tags are the most important on-page element. They appear in search results as the clickable headline and heavily influence rankings. Each page should have a unique title tag that includes your target keyword naturally.

Meta descriptions don’t directly affect rankings but influence click-through rates. A compelling meta description that addresses search intent can significantly increase the percentage of people who click through to your site from search results.

Header hierarchy (H1, H2, H3) structures your content for both readers and search engines. Your H1 should contain your primary keyword. H2s and H3s break content into scannable sections and signal subtopic relevance.

Internal linking connects related pages on your site and distributes authority across your content. Linking from high-authority pages to newer or less visible pages helps them rank faster.

Image alt text describes images to search engines. Descriptive alt text that includes relevant keywords improves image search visibility and overall page relevance.

Content structure matters more than word count. Clear, well-organised pages that directly answer search queries outperform lengthy pages that bury the answer in filler.

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